India is the land of 14 million SMBs and is considered as
the second largest ecosystem of entrepreneurs. Some of the most interesting
facts about Indian SMBs are
- Contribute 45% to the Indian GDP
- Employ close to 40% of the total workforce
- Has 50% share of the total exports
- Manufactures around 8,000 quality products for the Indian market
According to SMB Connect, to thrive in the corporate world, you should be able to
chart out effective business strategies, make quick and well-informed decisions
and spot business-apt lies. Ask yourself questions that directly address your
ability to earn revenue- How do I find new customers? How do I get new
partners? Who I am competing against? How do I build the unique selling
position of my product? What should I do to expand my business?
The answers to these questions won’t come easy to you but
once you have them, they will help you strategise better and face bitter
challenges with relative ease. Even so when the fact that a woman has to work
twice as hard to elicit a ‘yes’ for advertising, attracting investment, and
selling is well-established and widely accepted.
Broad economic trends such as globalisation of the economy,
technological progress and the trend towards a more knowledge-based economy
have altered the nature of challenges that SMEs face today. Skills,
capabilities and motivation have now become crucial pre-requisites for
sustainable productivity, innovation and growth of SMEs. However, in most
cases, the situation of SMEs is characterised by a paradox.
Through Advaita awards, we aim to honour women entrepreneurs
in recognition of their entrepreneurial skills and contribution to nation's
growth. These awards will be organised in different states across the length
and breadth of the country. The maiden Advaita- Women Entrepreneur Awards
ceremony was organised on 25th October, 2018 in Jaipur, Rajasthan.
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