Wednesday 25 September 2019

Saturday 4 May 2019

Top Small Business Ideas in India


Sell Through Fulfilment By Amazon (FBA)
You can sell and market your products through FBA programme of Amazon. This programme allows you to run an online retail business while handling storage, packing, shipping and returns on your behalf in return for a small fulfilment and monthly storage fees.

Property Rental Business
If you live in a tourist destination, then you can start a property rental system at absolutely low or no cost. You just have to manage the homes or apartments of those owners who have shifted out of the city and cannot take care of the arriving guests.

Online Educational Course through a Website or Mobile App
The minute a question pops up in our head, we switch to Google for an answer. Likewise, people are increasingly relying on internet to learn new things and enhance their skills. If you have an expertise in any educational domain, then you can support them by selling your instructional material on educational websites.

Website Flipping
Website flipping lets you earn quick cash by allowing you to sell and buy websites on existing platforms. You can either auction domains or sell websites through platforms like FreeMarket.com

Pay Per Click Advertisement
Google, You Tube and Facebook rule the Pay Per Click advertising domain.  Once you learn how to reach the right audience and how to track your conversion rates, you can successfully start your small business and grow it tremendously. You can also gain expertise in PPC by taking an online course.

Care Services for Old
Old people, especially those living away from their children, increasingly find it difficult to manage their household chores themselves. If you can start a small business to provide them services such as cleaning, cooking, driving, pet caring, etc., 

Monday 31 December 2018

Small Business Ideas for Entrepreneurs - Startup Businesses in India

India is the land of 14 million SMBs and is considered as the second largest ecosystem of entrepreneurs. Some of the most interesting facts about Indian SMBs are
  • Contribute 45% to the Indian GDP
  • Employ close to 40% of the total workforce
  • Has 50% share of the total exports
  • Manufactures around 8,000 quality products for the Indian market

According to SMB Connect, to thrive in the corporate world, you should be able to chart out effective business strategies, make quick and well-informed decisions and spot business-apt lies. Ask yourself questions that directly address your ability to earn revenue- How do I find new customers? How do I get new partners? Who I am competing against? How do I build the unique selling position of my product? What should I do to expand my business?

The answers to these questions won’t come easy to you but once you have them, they will help you strategise better and face bitter challenges with relative ease. Even so when the fact that a woman has to work twice as hard to elicit a ‘yes’ for advertising, attracting investment, and selling is well-established and widely accepted.

Broad economic trends such as globalisation of the economy, technological progress and the trend towards a more knowledge-based economy have altered the nature of challenges that SMEs face today. Skills, capabilities and motivation have now become crucial pre-requisites for sustainable productivity, innovation and growth of SMEs. However, in most cases, the situation of SMEs is characterised by a paradox.

Through Advaita awards, we aim to honour women entrepreneurs in recognition of their entrepreneurial skills and contribution to nation's growth. These awards will be organised in different states across the length and breadth of the country. The maiden Advaita- Women Entrepreneur Awards ceremony was organised on 25th October, 2018 in Jaipur, Rajasthan.

Monday 24 April 2017

5 Successful Entrepreneurs Give The Best Piece Of Advice To Their Younger Self




“It is the best of times, it is the worst of times. It is the season of light, it is the season of darkness”

These lines perfectly manifest the life of all those young minds who aim for the sky and are currently struggling to find their feet in the industry. Sure, this phase is full of uncertainties, twist & turns, first time experiences and a few unavoidable mistakes which must be embraced and whose lessons must be learnt for good. But a wise advice from someone who has been there, done that successfully is never a bad idea, after all experience is mighty. 
We asked 5 successful entrepreneurs on what advice would they like to give to their younger self, to which they contemplated and answered with careful thoughtfulness and their tips are sure to make you wiser.
“I would advise my younger self to be more passionate with positivity and patience. To have more faith in self and the team you are working with. And one very important thing is to not be oblivious in seeking guidance from right mentors at the right time” says an Entrepreneur, Mentor, Thought Leader, Management Expert and Key Speaker, Prof S.P Garg who is a man of wisdom and experience and well known for his charismatic leadership.
   
“People are not how they project themselves to be, they are ever ready to exploit you and take advantage, so I would advise my younger self to be more careful and not trust anyone and everyone blindly” says the lady who has made her mark in the industry with her start-up “Buzzaria Dukan” a multi brand destination store by blue lotus, and fondly known as the Entrepreneur Alchemist. 
   
“Bring the cause you believe into action and work for it. Identify your calling, live for it and die for it. Life is short and you got to make the most of it right from your younger days, they will not come back. So better act at the right time than to regret later” says the SME Man of India after a little introspection into his life’s journey which has now brought him to become a proud founder of two successful ventures, Redefine Marcom and SMBConnect.
   
“Identify the purpose why God sent you to this world. Not money but the higher purpose. He gave you some special set of strengths, capabilities and circumstances. Let Go and put all your energy towards that." In the words of Ajay. K Shad who was happy to share this useful tip in a special message with amicability and willingness. Today he is the director at Value Education along with an established mentor and coach for SMEs in India.
   
“Keep building skills. Also, learn as many languages as possible. Be curious about life, things happening around myself and never accept things at face value. Also, unlearn what is not relevant. Invest, even if it is small investments to be consistent, Investments grow over a period of time. And last but far from least, enjoy every moment of life and cherish all relationships as life is short” says Mangal Karnad, the co-founder of the famous Influencer Marketing company, FableSquare, in a peppy and intelligible conversation with us.  
   

The right mentorship is one of the most powerful weapons for the millennial who can make the most out of this enigmatic phase of life with useful advices every now and then. 



















Tuesday 10 January 2017

5 Reasons Why You Should Attend Digital Marketing Workshops

Digital Marketing Workshops














In the era where technology has taken over the world, digital marketing is gaining currency with a rapid pace thus making online reputation management an exigency for all.  Whether it’s a small business or a corporate giant, this popular term has been on top in everyone’s business dictionary. But most often than not, both naive as well as the professionals lack the complete knowledge on this subject for it being an ocean of technicalities. And when we all are pressed for time, getting special training becomes an afterthought. In such cases enrolling yourself in digital marketing workshops can benefit you in many ways.

Real Time Results: These workshops are especially designed to let you discover all the essential ins and outs of digital marketing in a hands on personal fashion where you get expert strategies, useful tips and customized training to be on the leading edge of career growth and business change. It is consequently your complete guide to set forth your successful journey onto digital marketing

Open for All: Whether you are an entrepreneur looking to reach out to a much wider audience in an effective way or a student looking to learn the necessary skills and enhance your career or an existing marketer trying to update your skills according to the current industry trends, digital marketing workshops suit the needs of everyone irrespective of the work profile.

Cost Effective: Where the various digital marketing courses available are quite heavy on the pocket, these workshops are designed in such a way that you learn its important aspects in the best value thus making it a great deal for everyone.

Knowledge Sharing Platform: With various industry experts and participants from different business domains and academic disciplines, these workshops become a useful source of knowledge sharing. They also offer discussion forums where all the questions on and around the subject are best answered, industry trends are disclosed and experiences are shared, thus enhancing ones knowledge multiple folds.   

Industry Recognized Certification: To top it all, most of the digital marketing workshops also certify your training thus adding authenticity and giving you credibility further adding value to your business/career growth.

There you have all the good reasons to attend the next digital marketing workshop near you. Make sure you make the most out of it.

Saturday 7 January 2017

What The Indian Economy Can Expect from the year 2017

2016 was a historic year for India which proved to be a mixed bag for the economy with its own share of highs and lows. From introducing new policies to taking big risky steps, India did not leave any stone unturned to reform its social economic environment. With some shadow of 2016 looming over it, let’s see what 2017 could have in store for us and the nation at large. 

1.The Aftermath of Demonetization: Whether demonetization will be a victory or a fiasco still remains a big question for the entire nation, but its repercussions will certainly shape the economic and political climate for a long time to come. With its speculated detrimental effect on GDP in this fiscal year to the positive higher tax compliance which will ultimately widen the tax base of the country, this move against corruption has become an oxymoron with bringing along quite opposite consequences of both good and bad in the year 2017. 

2. The Unique Union Budget 2017: The Union Budget 2017 has all the nation’s attention for being unique this season. First, being presented on February 1st as opposed to March 1st every year and secondly because of the railway budget being a part of it, first time ever in the history of India. With a lot of mysterious hopes on what the budget has to offer to the country, here are a few speculations centering around introducing a number of new policies in the realm of revamped structure of Income Tax where media sources are predicting that the government is going to revise the minimum taxabale income to 4 lakh p.a. from 2.5 lakh p.a. Moreover, there will be an impetus on govt. spending more on the Railway modernization, boosting small businesses and start-ups etc. The Budget is sure to bring out strong emotions among the Indians and decide the future of the economy.

3. The Long Awaited GST: Acknowledged as the transformative indirect tax aiming to create a single taxation market for the entire country, the GST bill is set to be implemented in 2017. The bill is expected to create a platform for small businesses that will put them at par with their established counterparts. All the hopes lie on its right execution this new year.

4. The Much Needed Bankruptcy Code, 2016: Passed in May 2016, the bankruptcy & insolvency code to create a single law and consolidating the existing framework is expected to start benefiting the country in 2017. Some of the major advantages of this code include a) timely settlement of insolvency b) creating a database of serial defaulters resolving the debt problem of the country c) ensuring faster turnaround in business and improving the ease of doing business ranking. The implementation of this law now decides the future of business in 2017.

5. The Donald Trump Effect: Trump’s election as the president of the superpower of the world has some direct & indirect effect on India as well. Considering his positive opinions on our country, it is predicted that there would be some positive outcome of his election in terms of investment flows whereas the challenges include immigration, free trade and tax plan. It is thus quite interesting to see how Trump will impact the Indian economy this year.

6. Digitization, The Future of Country: Digitization has always been recognized as the need of the hour for the country like India where people majorly rely on cash, but with the coming of demonetization, there has been a greater push for digital economy. In the year 2017, we can expect a number of initiatives from the government like incentives on using debit & credit cards, new user friendly platforms to promote digital payments etc.

7. The Speculated Global Recession: The global recession in the year 2017 is a much debatable topic with economists cautioning that a temporary downfall of the economy is around the corner with political & economic instability whereas the other economic parameters like employment, infrastructure investment and rising wages suggest otherwise. In this situation, only the time can give the answer if recession will hit the world or stability will be the highlight of the economy.

Tuesday 3 January 2017

Demonetization: The Voice of SMEs

With the print, electronic and social media endlessly analyzing and scrutinizing the rapid structural change that demonetization has brought to the country, it’s a common knowledge by now that it’s the small-medium businesses who are the real victims of its short-term consequences. 

From extremely low levels of sales to huge employment loss in the country, the reports of how the Indian economy is plunged into chaos has been doing the rounds since a long time in media. To capture the real essence of the sufferings in the SME sector of our economy, we decided to catch up with some of the SMEs across Delhi to understand how they are dealing with the ongoing crisis. 


"My business has gone down tremendously, approximately up to 60% since the demonetization policy has come into effect. Earlier my cafe was always busy with the employees and the students from the area coming during morning and lunch time. Now, it’s almost always empty, everyone thinks twice before making any purchase, even if it is small.” Expressed Mrs. Kohli on the loss in business she is experiencing lately.
She further added that albeit she believes in the long term benefits potentiality of this move, the current situation is a matter of high concern.
 More so, when being asked on what are her cope up mechanism she answered with deep disappointment that “Nothing is helping much. I have started accepting Paytm payments but it has been of little help since not everyone is tech savvy in our country. Moreover, it is really difficult to give salary to my employees who are still unbanked and purchasing raw material is another pain for my business” 




Mr. Ajit Singh of Royal Enfield Showroom in Jhandewalan brought us in our knowledge that embracing technology is serving these industries to a great extent where the customers are willing to make transactions through the digital mediums.


“I am quite happy with this move since it will definitely reap positive results in the long run for our economy. My business has seen only a slight slowdown which is bearable since our customers are ready to pay through digital mediums. We have become more active and efficient in online trading and have started paying all our employees through bank transfers”.  He suggested all the businesses to embrace cashless economy and go fully digital.












Our meeting with Mr. Mohd. Abdul khan, a small business owner in the town was purely accidental. While standing in a long queue, desperately waiting to withdraw some cash, we met Mr. Khan who has an export-import business of hand gloves. On the way to his workplace, he expressed how he was highly upset, disappointed and anguished with this “overt policy” of the central government of scrapping the high denomination currencies overnight.


He added “the step is highly incoherent and the government is doing nothing to omit the fundamental flaws that have emerged adding to the misery of the common man. My business is on the verge of shutting down and I am helpless. I can’t pay my employees. Moreover, they are daily wage workers whose lives are entirely dependent on cash. The government must roll back this step, the welfare of the masses is in danger otherwise”.












When we met Mr. Eddy Singh who is a Regional Cinema Maker, he seemed optimistic for the future and the long term benefits that demonetization is yet to bring but was disheartened by how his film making business had become sluggish.


“It has affected my business in a major way. Almost 50% of my revenue has scaled down. Producers and big giants have stopped investing in entertainment zone now. The unfortunate part is this was the peak season for advertising, a time when brands spend heavily, but seeing economy crunch brands are doing less investments on marketing their product and services as compared to last season.





Advertising is affected by consumer sentiment, which has been pretty low post- demonetization. So this clearly means we see no movement happening soon. Hoping the coming financial year brings our days back. However for the welfare of country, it is worth dealing with short term impact, to see benefit in future.

There has been a size-able impact of demonetization on the SME sector and the world of business is going through a face of turmoil. While some businesses are learning the ways of the cashless economy, others stand far in benefiting from this.